中医养生堂栏目健康传播的效果及问题

Study on the Health Communication Effect and Problems of Yangshengtang Column from the Perspective of Traditional Chinese Medicine

《养生堂》是北京卫视打造的在北京地区具有广泛影响力的健康养生类节目。该栏目不仅传播了健康养生知识,也传播了中医文化,但在节目传播的过程中也产生了一些问题。笔者通过回顾该栏目近3年的视频、问卷调查和访谈,分析了栏目健康传播的效果、存在问题,并提出了相应的对策,以期对于以《养生堂》为代表的健康养生类节目的更好发展提供助力。

Yangshengtang is a health column of Beijing Satellite TV. It has a wide range of influence.This column not only disseminates health knowledge, but also traditional Chinese medicine culture. But there are also some problems in the process of program transmission. Through questionnaires, interviews and reviews of the last three years' videos in this column, the author analyses the effect and existing problems of column health communication, and puts forward corresponding countermeasures. We hope that this study will contribute to the better development of health programs.