抚顺市满族文化资源旅游开发中的文化创意研究

On Cultural Creativity of Manchu Cultural Resources in the Development of Tourism in Fushun

抚顺是满族文化和清王朝的发祥地,其丰富的满族文化资源和深厚的文化底蕴具有重要的旅游开发价值。针对目前抚顺满族文化资源旅游开发中存在的问题,从资源发掘、产品开发、路线设计、活动策划和服务创新等方面分析抚顺满族文化资源旅游开发中文化创意的途径,并采用氛围营造法、娱乐互动法、结构组合法、活动策划法和形象塑造法进行精心的文化创意设计,将大大促进抚顺满族文化旅游的知名度和美誉度,进而促进抚顺旅游业的可持续发展。

Fushun,the birthplace of Manchu culture and Qing dynasty,has abundant cultural resources and profound cultural deposits of Manchu,which is highly valued in tourism development.Aiming at the problems existing in the tourism development of Manchu cultural resources in Fushun at present,this article analyzes the ways of cultural creativity in the tourism development of Manchu cultural resources in Fushun from the aspects of exploration of tourism resources,development of tourism product,design of tourism route,planning of tourism activity,and innovation of tourism service.The meticulous cultural creative design can be achieved by methods of creating atmosphere,interacting with entertainment,combining structure,planning activities and shaping image,which will greatly promote the popularity and the reputation of Manchu cultural tourism in Fushun,and further promote the sustainable development of tourism industry in Fushun.