论道德舆论的功能及其实现途径

On the Function and Realization of Moral Public Opinion

道德舆论是社会道德现象的反映,是道德的价值评价活动,是实现对自身或他人的约束与制约的软性控制。对于个体而言,道德舆论既有助于个体培养高尚的道德素质,促进个体符合他人和社会的期望,也有利于个体更新道德认识;对于社会来说,道德舆论有社会导向、社会动员和社会控制作用。为了正确有效的发挥道德舆论的作用,社会媒体应正确的引导道德舆论,评价主体应该客观的发表道德舆论,评价客体则要理性的对待道德舆论。

Moral public opinion is the reflection of social moral phenomenon,and it is the activity of moral value evaluation.It is to realize the soft control of restriction to oneself or others.For individuals,moral public opinion not only helps individuals cultivate noble moral qualities,promotes individuals to meet the expectations of others and society,but also helps individuals renew their moral understanding.For the society,moral public opinion plays the role of social orientation,social mobilization and social control.In order to give a full play to the function of moral public opinion,the social media should guide the moral public opinion correctly,the evaluation subject should publish the moral public opinion objectively,and the evaluation object should treat the moral public opinion rationally.