基于大数据的电子商务个性化信息推荐服务模式研究

Research on E-commerce Personalized Information Recommendation Service Model Based on Big Data

随着大数据时代的到来,用户购买需求呈现多元化发展趋势,电商平台给用户提供的推荐服务面临巨大挑战。构建个性化信息推荐服务模式,满足用户提供个性化的服务需求,从而提高电商平台的服务质量,为其自身的市场竞争力提供保障。

With the arrival of the era of big data,the purchase demand of users presents a diversified development trend,and the recommendation service provided by e-commerce platform to users faces a huge challenge.Build personalized information recommendation service mode to meet users’ personalized service needs,so as to improve the service quality of e-commerce platform and provide guarantee for its own market competitiveness.