跨文化传播环境下杭州故事的国际表达——以纪录片《南宋》为例

International Expressions of Hangzhou Stories in the Intercultural Communication Environment—— Take the documentary Southern Song as an example

全球化语境下,纪录片承载着跨文化传播的任务,并深刻影响国家核心价值观的传播和国际形象的塑造。本文以纪录片《南宋》为例,比较文化背景差异下的中西方纪录片,总结纪录片国际化的表现途径,提出杭州故事的国际传播策略。

In the context of globalization,documentaries carry the task of cross-cultural communication, and profoundly affect the dissemination of national core values and the shaping of international image.Taking the documentary Nansong as an example,this paper compares the Chinese and Western documentaries under different cultural backgrounds,summarizes the ways of documentary internationalization,and puts forward the international communication strategies of Hangzhou stories.