我国数字化出版资源优化整合的必然性与可行性分析——基于媒介融合的视角

Necessity and feasibility of optimizing and integrating China′s digital publishing resources——Based on the perspective of media convergence

基于媒介融合视角阐明数字化出版资源优化整合的必然性与可行性。从思维驱动、效率驱动与效益驱动等方面分析了数字化出版资源优化整合的必然性,并进一步从技术的运用可控性是数字化出版资源优化整合的前提、内容的选择丰富性是数字化出版资源优化整合的基础、营销的定位精准性是数字化出版资源优化整合的保障等方面详细阐述了媒介融合趋势下数字化出版资源优化整合的可行性,进一步论证了媒介融合趋势下数字化出版资源优化整合这一实践课题从"应然"到"实然"转变的可行性。

It is based on the media convergence perspective to expound the necessity and feasibility of optimizing and integrating China′s digital publishing resources. It analyses the necessity of optimizing and integrating China′s digital publishing resources from three aspects of the thinking-driven aspect, efficiency-driven aspect and benefit-driven aspect. It further illustrates the feasibility of optimizing and integrating China′s digital publishing resources under the media convergence trend in three aspects. The controllability of technical application is the premise of optimizing and integrating China′s digital publishing resources. The richness of content is the foundation of optimizing and integrating China′s digital publishing resources. The precision of marketing positioning is the safeguard of the optimizing and integrating China′s digital publishing resources. It further justifies the feasibility for optimizing and integrating China′s digital publishing resources to change from "what-ought-to-be" to "to-be" under the trend of media convergence.