移动新媒体用户规模和气象信息传播的相关性分析

Relevance Analysis of Mobile New Media User Scale and Meteorological Information Dissemination

通过分析天气类App和气象微信公众号受众规模变化与气象信息传播方式之间的关联和存在的问题,在切合移动新媒体传播特征基础上,在及时、准确、简洁传播天气预报核心信息的前提下,对气象信息与其它行业信息进行融合研究和开发,形成特色和个性,聚合某一类需求的人群,形成社群,才能增加用户规模,实现传播平台信息差异化和有效传播。

This paper analyses the relationship and problems between the audience scale changes of weather Apps/weather WeChat subscription and meteorological information propagation modes. We believe that only on the basis of the characteristics of mobile new media communication and on the premise of spreading the core weather information duly,accurately and succinctly,then integrating meteorological information with other industry information,shaping characteristics and individuality,and forming communities with specific needs,can we increase the scale of users,realizing the information differentiation and effective propagation.