宁夏现代葡萄产业全产业链道路剖析

The Analysis to Industrial Chain Road of Modern Grape Industry in Ningxia

宁夏葡萄产业自“十二五”以来的快速发展,却在近年来衍生出重生产而轻品牌文化建设、产业管理体系分散、发展水平不均衡、产品流通体系不健全等发展困境。本文探索了宁夏葡萄产业的全产业链发展道路,提出发挥宁夏葡萄产业发展核心组织作用,以各类葡萄产品“互联网+营销”平台作为载体,建立葡萄及葡萄酒文化,实现物流链、信息链、价值链和组织链的共享、共通,最终实现整个贺兰山东麓葡萄产区葡萄产业的可持续、高效益发展。

The rapid development of ningxia grape industry since the "twelfth five-year plan" has re-sulted in the following development difficulties in recent years, such as the heavy production but light brand culture construction, the scattered industrial management system, the uneven development level, and the imperfect product circulation system. This article explores the whole industry chain develop-ment of grape industry in ningxia road, put forward to play a role of ningxia grape industry development core, to all kinds of grape products "Internet + marketing" platform as the carrier, a grape and wine cul-ture, realize the logistics chain, information chain, value chain and chain organization sharing, common, finally realizes the helan mountain foothill grape produces sustainable, cost-effective development of grape industry.