摘要
《市场营销概述与见解》是作者在2018年上半学期的市场营销课程中对于市场营销这门课程的理解和认识,包括了对各种营销概念的思考和总结。对于市场营销的各个方面进行学习后有了一定的认识和了解,通过对市场营销学的学习,掌握了经济市场一定的规律,有利于在今后经济活动的学习中提高经济意识。学习市场营销后的见解,是市场经济学习的敲门砖,意义重大。
"Marketing Overview and Insights" is the author's understanding understanding of the mar-keting course in the marketing course of the first semester of 2018, including the thinking and summary of various marketing concepts. After learning about all aspects of marketing, I have a certain under-standing and understanding. Through the study of marketing, I have mastered certain laws of the eco-nomic market, which is conducive to raising economic awareness in the future study of economic activi-ties. Learning the insights after marketing is a stepping stone to the learning of the market economy, which is of great significance.
作者
潘婷
Pan Ting(Jiangxi University of Finance and Economics 330013)
出处
《现代农业研究》
2019年第6期135-136,共2页
Modern Agriculture Research
关键词
营销战略
STP
4P
定位
marketing strategy
STP
4P
positioning