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浅谈对市场营销中4P的认知 被引量:2

On the Cognition of 4P in Marketing
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摘要 《市场营销概述与见解》是作者在2018年上半学期的市场营销课程中对于市场营销这门课程的理解和认识,包括了对各种营销概念的思考和总结。对于市场营销的各个方面进行学习后有了一定的认识和了解,通过对市场营销学的学习,掌握了经济市场一定的规律,有利于在今后经济活动的学习中提高经济意识。学习市场营销后的见解,是市场经济学习的敲门砖,意义重大。 "Marketing Overview and Insights" is the author's understanding understanding of the mar-keting course in the marketing course of the first semester of 2018, including the thinking and summary of various marketing concepts. After learning about all aspects of marketing, I have a certain under-standing and understanding. Through the study of marketing, I have mastered certain laws of the eco-nomic market, which is conducive to raising economic awareness in the future study of economic activi-ties. Learning the insights after marketing is a stepping stone to the learning of the market economy, which is of great significance.
作者 潘婷 Pan Ting(Jiangxi University of Finance and Economics 330013)
机构地区 江西财经大学
出处 《现代农业研究》 2019年第6期135-136,共2页 Modern Agriculture Research
关键词 营销战略 STP 4P 定位 marketing strategy STP 4P positioning
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