学术新媒体:“林墨”科学网博客研究

Study on Academic New Media:"Lin Mo" Blog of ScienceNet

[目的/意义]分析"林墨"科学网博客这一学术新媒体的运营模式与效果,总结其作用和影响力,并据此探讨新媒体环境下提高学术信息传播效率的有效方法,归纳出值得传统学术期刊借鉴的经验,为学术期刊运营好新媒体提供参考。[方法/过程]从博客发文、博文选题、信息源、传播能力等方面研究"林墨"博客的运营特点和学术影响力,然后与普通博客、传统期刊进行对比,总结其在内容营销和运营方面的特色和优势。[结果/结论]"林墨"博客是一个由高水平年轻学者集体维护的学术新媒体,主要关注、推介国际上以科学家为研究对象的新文献,其影响力已不亚于一家学术期刊。新媒体环境下的学术信息传播方式正发生着深刻变化,学术期刊须与时俱进,妥善利用新媒体,才能在学术界赢得更多关注,获得更大的发展空间。

[Purpose/Significance]This article analyzes the operation pattern and effect of the sciencenet blog of "Lin Mo" in order to explore ways to improve the efficiency of academic information dissemination under the environment of new media, it sums up valuable experience,and offers reference for academic journals to operate new media well.[Method/Process]The article analyzes the characteristics and influence of the "Lin Mo" blog from the aspects of posting, selection of blog, information source and communication ability, and then compared with ordinary blogs and traditional journals to summarize their features and advantages.[Result/Conclusion]"Lin Mo" blog is an academic new media collectively maintained by a group of young high-level scholars. It focuses on and recommends new international literature on scientists. The role and influence of the "Lin Mo" blog is no less than an academic journal. The dissemination of academic information under the new media environment is undergoing profound changes. Academic journals must keep pace with the times and make good use of new media in order to gain more attention and development space in academia.