“一带一路”倡议下甘肃区域特色文化旅游产业发展提升路径研究

Research on the Development and Promotion Path of Cultural Tourism Industry with Regional Characteristics in Gansu Province

甘肃区域特色文化旅游资源丰富,特点鲜明,优势明显,市场潜力巨大。但存在着区域特色文化旅游产业开发不足,企业创新能力不强,缺乏文化旅游人才,品牌效应不高等问题,甘肃省应该抓住"一带一路"倡议这一难得的发展机遇,通过政府大力引导和扶持文化旅游产业,培养大型文化旅游企业,增强核心竞争力,加强人才队伍建设,培育居民文化消费观,提升消费积极性等几个方面来加快区域特色文化旅游产业发展。

There are rich resources, distinct characteristics, obvious advantages and huge market potential for Gansu’s cultural tourism industry was regiond characteristics. But there are some problems such as insufficient development of cultural tourism industry with regional characteristics, weak innovation ability of enterprises, lack of cultural tourism talents and low brand effect. It is necessary for Gansu to seize the rare opportunity of the "Belt and Road" initiative to guide and support cultural tourism industry vigorously by the government, cultivate large-scale cultural tourism enterprises, enhance core competitiveness, strengthen the construction of talent team, cultivate residents’ cultural consumption concept, and enhance consumption enthusiasm to speed up the development of cultural tourism industry with regional characteristics.