新时代中国国家形象定位与中国武术国际化发展的契合关系

The Corresponding Relationship between the Orientation of China’s National Image and the Internationalization Development of Chinese Wushu in the New Era

新时代中国国家形象的核心定位是"和谐发展""和平崛起"。中国武术作为中国传统文化的重要组成部分,其国际化发展与"新中国国家形象"的定位有着密切的契合关系,武术国际化肩负着塑造"新时代中国国家形象"的文化使命与时代责任。基于两者高度的契合关系,中国武术国际化应当转变传播理念,以塑造新时代中国国家形象为宗旨;提升传播能力,进行传播人才培养;整合传播内容,强化传播者责任意识;提高传播效果,坚持受众接受导向。

The core orientation of China’s national image in the new era is "harmonious development" and "peaceful rise". As an important part of Chinese traditional culture, the internationalization of Chinese Wushu has a close relationship with the positioning of "new China’s national image". The internationalization of Wushu shoulders the cultural mission and responsibility of shaping "new China’s national image in the new era". Based on the highly compatible relationship between the two, the internationalization of Chinese Wushu should change the concept of communication, aiming at shaping the national image of China in the new era;enhance the communication ability, carry out the training of communication talents;integrate the content of communication, strengthen the sense of responsibility of communicators;improve the communication effect, and adhere to the orientation of audience acceptance.