高校思想政治教育困境与对策:基于新媒介视角的探讨

Predicament and countermeasures of ideological and political education at college:analysis from perspective of new media

新媒介技术使我国的媒介环境发生革命性变化。新媒介环境下信息呈现开放化、多元化、去中心化等特征,影响大学生思想观点和行为模式,产生过度娱乐化、存在虚拟化、思想紊乱化的教育困境。立足思想政治教育规律研究新媒介与高校思想政治教育深度融合方式,借鉴现代接受理论的观点和方法,从接受活动的要素和结构出发,以引导者定位转向、重视接受者主体需要、接受媒介虚实相融、营造积极型接受环境为抓手,探索行之有效的高校思想政治教育现实对策。

New media technology has brought revolutionary changes to China's media environment.In the new media environment,information is characterized with openness,diversification and decentralization,which affect the ideological viewpoints and behavior patterns of college students,and create an educational predicament of excessive entertainment,virtualization and ideological disorder.We need to research the deep integration of new media and ideological and political education at college,and draw on the views and methods of modern acceptance theory based on the law of ideological and political education.Starting from the elements and structure of acceptance activities,this paper explores effective and practical countermeasures for ideological and political education at college by focusing on the orientation of the guides,emphasizing the needs of recipients,integrating the virtual and real media,and creating a positive environment for acceptance.