基于拉斯韦尔5W模式的高校来华学历留学生招生宣传策略研究——以西部某高校为例

Research on the Enrollment Promotion Strategy of International Students Studying in China Based on Lasswell's 5W Model: Taking a University in the West as an Example

有效的招生宣传是高校来华留学生教育发展的基本保障,本文从分析高校来华学历留学生招生宣传的传播学可行性入手,通过拉斯韦尔的5W模式所揭示的线性传播的五大要素,为留学生招生宣传过程的构建提供理论依据,以期增强来华留学生招生宣传的时效性和针对性。

Effective enrollment promotion is the basic guarantee for the development of international students' education in China.Starting with the analysis of the communication feasibility of the enrollment promotion of international students studying in China,and through the five elements of linear communication revealed by Lasswell's 5W model,this paper provides a theoretical basis for the construction of the enrollment promotion of international students,with a view to enhancing the timeliness and pertinence of the enrollment promotion of international students.