“意见领袖”在图书馆阅读推广中的作用研究

Research on the Role of "Opinion Leaders" in Library Reading Promotion

书籍是人类进步的阶梯,也是人们成长必须的营养品。作为当代的青少年更应该加大书籍的阅读量,各大高校图书馆也在不断地通过各种各样的方法举办读书活动,目的就是让更多的学生去阅读书籍,从书籍中获得更多的知识。其中意见领袖在图书馆阅读推广中就起到了一定的积极作用。本文就从意见领袖的概念出发,研究意见领袖的具体功能,阐述和探讨"意见领袖"在图书馆阅读推广中的作用及措施。

The book is the ladder of human progress and the essential nutrient for people to grow.As contemporary teenagers,they should increase the reading of books.Libraries of colleges and universities are also constantly carrying out various book reading activities.The purpose is to let more students read books and get more from books.Among them,opinion leaders have played a positive role in library reading promotion.Starting from the concept and specific functions of opinion leaders,this paper expounds and discusses the role and measures of "opinion leaders" in library reading promotion.