由D&G品牌事件透视中国消费者消费心理的变迁

Perspective on the Changes of Chinese Consumer Psychology through D&G Event

D&G服装品牌事件是具有代表性的文化事件,是反应不同文化消费者心理变化的代表性事件。本文简述D&G服装品牌事件的开始以及后续发张,通过分析事件中所体现的消费者心理特征,进一步分析中国消费消费心理的变迁。

D&G event is a representative cultural event,which reflects the psychological change of consumers in different cultures.This paper briefly describes the beginning and subsequent release of the D&G event,and further analyzes the changes of consumer psychology in China by analyzing the psychological characteristics of consumers reflected in the event.