消费社会的个性发展悖论:理论透视与合理解决

Paradox of Personality Development in Consumer Society:Theoretical Perspective and Rational Solution

消费社会在中国的历史性出场构成人们个性发展的时代语境。消费社会的个性化消费一方面凸显了消费的个性化需求,从而为人的个性发展奠定了现实基础,另一方面也造成了个性发展的单一化和片面化,此即个性发展悖论,即个性发展独特性和一致性的矛盾。个性发展在消费社会中的深刻悖论之所以存在,这与消费主义意识形态息息相关。要想摆脱消费主义意识形态对个性观的扭曲,就需要深入分析消费社会对个性的隐匿规训,揭露消费主义意识形态的虚假性,最终为建构积极健康的个性观提供理论可能性。

The historical appearance of consumer society in China constitutes the era context of the development of people's personalities. On the one hand, the individual consumption in consumer society highlights the individual demand of consumption, thus laying a realistic foundation for the development of human personality. On the other hand, it also leads to the simplification and one-sided development of personality, which is the paradox of personality development, namely the contradiction between the uniqueness and consistency of personality development. The emergence of the profound paradox of personality development in consumer society is closely related to the ideology of consumerism. In order to get rid of the distortion of the consumer ideology to the view of personality, it is necessary to deeply reveal the consumer society's concealment of the discipline of personality, so as to expose the falsity of the consumer ideology and finally provide the theoretical possibility for the construction of a positive and healthy view of personality.