小微外贸企业微创新发展策略研究

Research on the Development Strategy of Micro-innovation in Small Foreign Trade Enterprises

我国目前是世界第一大出口国,其中小微外贸企业对出口额也做了不少贡献。但是小微外贸企业资金和技术都不占优势,而且产品的同质化和低附加值的特征对其生存和发展很不利。我们小微外贸企业可以量力而行采取低成本、低风险的微创新不失为一种企业初期生存和发展的策略。本文将分析小微外贸企业的现状、微创新发展策略的特点和优势,并给予小微外贸企业微创新发展策略的实践指导。

China is currently the world’s largest exporter,of which small and micro foreign trade enterprises also have made many contributions to export volume. However,the capital and technology of small and micro foreign trade enterprises are not dominant,and the homogenized and low value-added characteristics of products are very unfavorable to their survival and development. Our small and micro foreign trade enterprises can take the micro initiative with low-cost,low risk as a develop- ment strategy in initial. This article will analyze the current situation of small and micro foreign trade enterprises,the characteristics and advantages of micro innovation strategy,and give practical guidance to micro innovation development strategy.