论“互联网+”背景下河南古都文化品牌的传播策略

On the dissemination strategy of Henan ancient capital culture brand under the background of “Internet +”

河南拥有丰富的古都文化资源,“互联网+”的时代背景为古都文化的传播提供了新的发展契机。当前河南古都文化品牌的传播有着内涵多元化、手段立体化的特征,但也存在着互联网技术运用不足、未实现集团化传播效应等问题。针对河南省古都文化品牌传播的现状和存在的问题,提出了“互联网+”背景下建设古都文化品牌传播机制的措施,包括利用互联网技术实现智力支持、实施全媒体传播及形成集团传播效应等。

Henan has rich resources of ancient capitals.The background of"Internet+"provides a new opportunity for the development of the ancient capital culture.Currently,the dissemination of cultural brands in ancient Henan has the characteristics of multiple connotation and stereoscopic means,but there are also deficiencies in internet technology,such as insufficient use of the information technology and lack of group communication effect.On this basis,this paper discusses the measures to build a brand communication mechanism,including using internet technology to achieve intellectual support,to implement all-media communication and to form a group effect.