媒体融合背景下图书馆微信平台社会影响力提升策略

Strategies for Promoting Social Impact of Library WeChat Platforms under the Background of Media Convergence

媒体融合背景下微信的应用日益普遍,图书馆官方微信平台成为图书馆重要的阅读推广工具,具有用户对象相对固定、用户需求稳定、平台服务先进等特点。本文从服务内容、平台推广力度分析了当前图书馆微信平台的利用现状,提出了强化自我营销意识、丰富服务呈现方式、提高宣传管理力度等提升图书馆微信平台社会影响力的策略。

With the increasing popularity of Wechat under the background of media convergence, library official WeChat platforms have become an important tool for reading promotion, with the characteristics of relatively fixed user objects, stable user demands, and advanced platform services. This article analyzed the current status of the use of library WeChat platforms from the aspects of service content and platform promotion, and put forward strategies to enhance the social impact of library WeChat platforms, such as strengthening self-marketing awareness, enriching service presentation methods, and improving publicity and management.