论新形势下教辅出版的数字化转型之路

The Digital Transformation Road of Guideand Workbook’s Publication under the New Situation

近年来,随着互联网科技的蓬勃发展和数字新媒体技术的快速普及,电子书包、手机教辅、各种线上教育平台的不断涌现,数字化教辅出版凭借其多形式、多功能、多载体、多体验的强大优势,已然广泛渗透进全新的教学应用当中,数字化转型乃大势所趋,传统教辅出版必须积极面对新形势,迎接新挑战,结合自身优势,面向市场,主动寻求融合与变革,勇敢实现从教育内容出版商向教育内容服务商的角色转化。在此前提下,本次论述将从传统教辅出版的发展历史和现状着手,总结痛点;着眼新形势下教辅出版的数字化转型趋势和发展方向;分析以培生教育集团为代表的国外数字化教育出版模式,借鉴经验;最后结合自身实际探究新形势下教辅出版数字化转型的可行路径。

In recent years,with fast development of the Internet technology and rapid popularization of digital new media technology,electronic schoolbag,mobile teaching assistant and various kinds of online education platforms,digital teaching publishing has been widely infiltrated into the new teaching applications because of its powerful advantages in forms,functions,carriers and experiences.Digital transformation is the trend of the time,traditional teaching publishing must be positive to face new situation,meet new challenges,combine with their own advantages,face market,actively seek for integration and change to bravely achieve the role transformation from the educational content publishers to educational content providers.Under this premise,this paper starts from the development history and current situation of traditional teaching supplement publishing,and summarize the pain points;focuses on the trend of digital transformation of teaching supplement publishing under the new situation and find directions;analyzes the foreign digital education publishing model which is represented by Pearson Education Group and learns experiences;finally,combines with their own reality to explore the feasible path for teaching supplement publishing digital transformation under new situations.