互联网+乡村旅游背景下传统古村落的可持续发展路径探究

On the Sustainable Development of Traditional Ancient Villages under the Background of Internet Rural Tourism

中国起源于农耕文明,农耕文明的一个重要发展载体便是村落。在城市化发展过程中,由于过度重视发展速度,导致城市迅速扩张,许多作为文化传承与见证的传统村落面临消亡的危险局面。同时,由于人们对传统村落重视不足,发展受限,人口快速流失,村落独特的非物质文化遗产面临后继无人的境地。随着新时代背景下互联网+乡村旅游的提出,村落要积极谋求可持续发展,既保护村落的传统与特色,又能带来良好的经济社会效益,实现良性循环发展。本文意在探讨“互联网+乡村旅游”大背景下,传统村落如何把握机遇,走向保护性开发与可持续发展的道路。

China originated from agricultural civilization which takes the villages as an important carrier for development.In the process of urbanization,due to the excessive emphasis on the speed of development,cities have rapidly expanded,and many traditional villages which have witnessed culture development are facing a dilemma of extinction.At the same time,due to the lack of attention,limited development and rural population transfer,the unique intangible cultural heritage of the villages are facing the absence of successors.With the introduction of Internet Plus Initiative on rural tourism in the context of the new era,villages are required to actively seek sustainable development.In this case,villages can not only protect the traditions and characteristics,of their own but also make profits economically and socially so as to achieve a virtuous cycle of development.This paper intends to explore how the traditional villages seize the opportunity and shift focus to the protective and sustainable development under the Internet Plus Initiative on rural tourism.