文化自信与文化归属对文化保护行为的影响机制——基于徽州文化生态保护区居民的调查

The Influencing Mechanism of Cultural Confidence and Cultural Affiliation on Cultural Protection Behavior——Based on the Survey of Residents in Huizhou Eco-cultural Protection Area

地方居民的文化保护行为对于文化生态保护区地方文化的传承和发展具有重要意义。运用问卷调查法,通过对徽州文化生态保护区居民的调查,依据社会认知理论,构建结构方程理论模型,探讨文化自信和文化归属对居民文化保护行为的影响机制。结果表明文化自信和文化归属对文化保护行为具有正向影响效应,同时文化认同部分中介了文化自信与文化归属对文化保护行为的效应。文化生态保护区应着力构建地方居民对地方文化的自信和归属,以提升居民对地方文化的认同并强化地方居民的文化保护行为。

Cultural protection behavior of local residents is of great significance to the inheritance and development of local culture in eco-cultural protection area.Through a questionnaire survey of residents in Huizhou eco-cultural protection area,and based on the social cognition theory,this study constructed a structural equation theory model to explore the influencing mechanism of cultural confidence and cultural affiliation on cultural protection behavior of residents.The results reveal that both cultural confidence and cultural affiliation have the positive effects on cultural protection behavior,and their effects are partially mediated by cultural identity.It is suggested that eco-cultural protection area should make more efforts to construct residents' cultural confidence and cultural affiliation for local culture,so as to enhance residents' cultural identity and strengthen their cultural protection behavior.