乡村振兴下农村电商模式、困境、对策分析

Analysis of the model,dilemma and countermeasures of rural e-commerce under rural revitalization

在乡村振兴视角下,梳理农村电商在我国的发展历程,将农村电商划分为双向多级、资源整合、一体化三种典型模式并分析各模式的特点,在此基础上,探究我国农村电商目前面临的困境,并提出相应的对策,为农村电商的发展提供借鉴。

From the perspective of reviving the countryside,combing with the development course of rural e-commerce in China,the rural e-commerce is divided into three modes:two-way multi-level,resource integration,integration.On that basis,this paper explores the current predicament of rural ecommerce and puts forward corresponding countermeasures,which provides a reference for the development of rural e-commerce.