地域风情演艺助推地方旅游业的可行性探索——以湖南省岳阳市为例

Exploration on Feasibility of Regional Customs Show How to Advance the Local Tourism——Taking Yueyang City in Hunan Province as an Example

目前,国内旅游演艺项目市场规模稳步扩大,已成为一大旅游吸引物。该文采取实地考察法和经验总结法,以湖南省岳阳市为例,探讨研究旅游业如何对接国家区域发展战略,做长产业链,培育发展新亮点,文旅融合,发掘文化“富矿”,定时定点开展地域风情演艺展示,以增强旅游景点的拉力和吸引力,打造全域旅游目的地。

At present,the domestic tourism performing arts project market scale expands steadily that has become a big tourist attraction.Taking Yueyang city of Hunan province as an example,this paper adopts on-thespot investigation and experience summary method,explores how to dock tourism with national regional development strategy to forge long industrial chain,develop new luminescent spot,integrate culture with tourism,excavate culture"diamond",timely designated to carry out the regional customs arena,in order to increase tension of tourist attractions and appeal,and also forge a global tourist destination.