医学期刊微信公众平台应用现状探究及启示

Exploration and Enlightenment of the Use of WeChat Public Platform in Chinese Medical Association Series of Journals

通过对中华医学会系列期刊开通的微信公众号跟踪研究,发现目前超过50%的医学学术期刊与时俱进,利用微信公众平台进行学术推广,但仍存在"仅以期刊原文为主""推送文章频率低""功能开发不全"等问题。因此,需进一步增强为用户服务的意识,挖掘微信公众平台的各项服务功能,强化与关注人群的互动,从而充分发挥医学学术期刊在新媒体时代的学术引领作用。

In this paper,the follow-up study on the WeChat public platform for a series of journals of the Chinese Medical Association found that more than 50% of medical academic journals are advancing with the times,and use the platform for academic promotion.However,there are still the situations such as the content mainly based on the original text of journal,low publicity of articles,incomplete function development,and etc.Therefore,it is necessary to further enhance the construction based on user thinking,explore more service functions of the WeChat public platform,and strengthen the interaction with the people concerned,so as to better play the leading role on academic medical journals in the new media era.