基于使用与维护的无人机任务型服务保障模式研究

The Research for UAV Task-based Service Guarantee Model Based on Use and Maintenance

随着服务保障业务领域的增加与岗位职责的丰富,传统的外场服务保障模式已不能满足新的任务型产品营销模式下用户的高要求。本文针对工业级无人机市场的特点,通过深入了解民用无人机领域新兴的服务型产品营销模式,并对比分析任务型产品营销模式与传统产品营销模式的区别,进行关于任务型产品营销模式下服务保障业务领域的探索与研究,提出基于使用与维护的无人机任务型服务保障模式的建议。研究成果对航空制造业服务保障领域具有借鉴意义。

With the increase of service guarantee business field and the enrichment of post responsibilities,the traditional service guarantee model can not meet requirements of users under the new task-based product marketing model.Aiming at the characteristics of industrial UAV market,this paper deeply understands the new service-oriented product marketing mode in civil UAV field,compares and analyses the difference between task-based product marketing mode and traditional product marketing mode,explores and studies the service guarantee business field under task-based product marketing mode,suggestions for UAV task-based service guarantee model based on use and maintenance.The research results of this paper can be used for reference in the service guarantee field of aviation manufacturing industry.