新世纪的中国网络文学发展及其产业化

The Development and Industrialization of Chinese Network Literature in the New Century

网络文学在中国的发展,经历了从青年亚文化到深受资本支配的大众文化的变迁。网络文学基于电脑和网络并从内容到形式上都有别于传统文学,但中国网络文学没有往纯文学方向发展,却成为泛娱乐化的大众文化产品,从而具有复制性、类型化的特点。在此背景下,超级IP的出现形成了从网络文学到多媒介文化工业的产业链,一批经受了时间考验、备受读者喜爱的超级IP从类型文学中脱颖而出,并以文化产品的形式进入文化市场。

The development of online literature in China has undergone changes from the youth subculture to the popular culture dominated by capital. The popularity of online literature is different from traditional literature in content and form, based on computers and the Internet. However, Chinese online literature has not developed in the direction of pure literature, but it has become a popular cultural product of pan-entertainment. Thus, it has the characteristics of replicability and typology. In this context, the emergence of Super IP has formed an industrial chain from online literature to the multi-media cultural industry. A group of Super IP that has withstood the test of time and has been loved by readers has emerged from the type of literature and entered the cultural market in the form of cultural products.