从文化认同到社群经济:布尔迪厄资本转换视角下的知识付费

From Cultural Identity to Social Economy: Knowledge Payment from the Perspective of Bourdieu Capital Conversion

技术-社会交互影响下,知识付费成为互联网领域的新兴业态。互联网语境下的知识,溢出了传统的固有内涵和范畴,具有语境化、商品化、协商式、社交化等特点。知识附载的文化资本可以通过不断流转成为经济资本,这是知识付费的内在逻辑。然而,经济资本强势主导下,知识付费存在过度商业化趋向,如刺激受众潜在消费欲望,形成一种商业化的、虚假的情感满足,这进一步加剧焦虑情绪。从资本转化角度切入,可为厘清知识付费的内在逻辑,以及针对症候的可行策略提供理论观照。

Under the influence of technology-social interaction, knowledge payment has become an emerging form of the Internet. Knowledge in the context of the Internet overflows the inherent connotations and categories of tradition, and is characterized by contextualization, negotiation, and socialization. The cultural capital attached to knowledge can be continuously transformed into economic capital, which is the inherent logic of knowledge payment. However, under the leadership of economic capital, there is an excessive commercialization trend in knowledge payment, such as stimulating the potential consumption desire of the audience, forming a commercialized and false emotional satisfaction, which further aggravates anxiety. From the perspective of capital transformation, it can provide a theoretical perspective for clarifying the inherent logic of knowledge payment and feasible strategies for symptom.