碎片化阅读时代下的经典阅读推广探析

An Analysis about the Classic Reading Promotion under the Fragmented Reading Age

针对当前碎片化阅读主流现状,如何让碎片化阅读服务于经典阅读推广,将成为学界关心的一个问题。关注碎片化阅读特点及现状,发现经典阅读推广存在忽视读者兴趣、误判碎片化阅读、欠缺新媒体互动性认识的不足,进而提出引入人工智能理念培养读者兴趣、融合经典阅读的深度需求与碎片化的浅阅读方式、建立专业经典阅读推广团队的建议。

Under the current mainstream status of fragmented reading, how to make fragmented reading serve the promotion of classical reading becomes an important problem of academic community concerned. Focusing on the characteristics and situation of fragmented reading, in this paper, we firstly analyses the shortcoming of the promotion of classical reading, such as ignoring readers interest, misjudging fragmented reading and the lack in understanding of new media interaction. We then give some suggestion for promotion of classical reading, it include using artificial intelligence to cultivate readers interest, fusing the deep demand of classical reading with fragmented for shallow reading method and establishing professional promotion teams for the promotion of classical reading.