媒介社会史视域下的中国电视60年

60 Years of China′s TV Industry Within the Perspective of Media Sociology

从1958年到2018年,中国电视走过了60年。回顾60年的发展历程,中国电视的媒介演进是社会建构的结果,也深度参与着社会改造的进程,电视与社会“共同成长”。在唱衰电视声音渐响的当下,中国电视今天所面临的困境并非仅仅关涉媒介层面,电视的“老化”本质上源于电视与社会所构筑的传统的社会互动关系失灵的困境。由此可以看到,如何重构诸种社会力量反身定义自己,构成中国电视重新出发的关键突破口;从“电视机”到“数字媒介”的转型,也是其未来至关重要的发展进路。

From 1958 to 2018,China′s TV industry has gone through 60 years.Looking back on the past decades,the media evolution of China′s TV industry could be considered as a result of social construction.Television has played a vital role in the social reform of China,and the TV industry has progressed with the society.However,with the development of the"New Media",the TV industry is experiencing a downward trend,and this dilemma is not only caused by the media itself,but also by the malfunction of the traditional social interaction constructed by TV and the society.Based on that,how to define self by reconstructing all kinds of social power constitutes the vital breakthrough point of the restart of China′s TV industry.And the transformation from"TV"to"Digital Media"is its vital development access in the future.