中国传统文化在商务英语专业教学中的缺失与对策

Deficiency of Chinese Traditional Culture in Business English Teaching and Its Countermeasures

商务英语教学偏重英语语言文化与商务知识的教学,而忽略了教学过程中中国文化知识的渗透,直接导致商务英语专业学生不能用英语准确表达中国文化,造成了商务沟通中的卡壳现象。这种现象既影响学生毕业后在对外商务交流中的有效沟通,又不利于对外弘扬中华民族的优秀文化。从过分强调英语和商务知识的重要性,中国传统文化(英语)师资匮乏等五个方面,分析了造成学生中国传统文化知识匮乏的原因,并提出了应对策略。

It is sure that during the process of Business English Teaching,English language competence,culture and business knowledge are emphasized too much while Chinese cultural infiltration is neglected.Therefore,it might lead to Business English students,who are major in business English,have poor ability to express Chinese culture in English,which causes the phenomenon of getting stuck in business communication.Clearly,it not only hinders cross-cultural communication in international business activities,but also the spreading of remarkable Chinese culture.The paper tries to analyze the reasons for Business English students’deficiency of Chinese traditional culture knowledge and then put forward some countermeasures.