图形元素在标志设计中的内涵表现与运用特点

ConnotativeExpression and Features of Graphic Elements in Logo Design

标志是信息内容与视觉效果的统一结合,标志设计中所体现的视觉感官是依托图形元素合理表现的结果,图形效果是调动视觉要素的引导力量,也是整合视觉要素的重要核心。因此,随着图形化表现趋势对视觉表现的日渐增强,采用简洁明快、清晰易记的图形元素对标志进行融合,既能使图形元素的有效表达体现其内涵,又能使标志设计具有更为鲜明的时代性特征。

It is sure that the symbol is the unified combination of information content and visual effect.There is no doubt that the visual sense embodied in the logo design is based on the result of the rational representation of the graphic elements.On the other hand,the graphic effect is the guiding force to arouse the visual elements,and is also an important core of the integration of visual elements.Therefore,it is clear that the concise and clear graphic elements can carry on the fusion to the mark,and make the logo design show more obvious characteristics.With the increasing trend of graphical representation to visual performance,it is certain that logo design should reflect its connotative features through the effective expression of graphic elements.