摘要
面对生源数量和质量双重下降的挑战,传统的招生宣传方式已不能满足高职院校招生宣传的需求。分析饥饿营销在高职院校招生宣传工作中可行性和实施条件,提出将饥饿营销法运用于高职院校招生宣传工作的策略。
It is clear that facing with the challenge of double decline in the number and quality of students,the traditional way of recruiting students could no longer meet the needs of vocational colleges.The paper tries to analyze the feasibility and implementation conditions of hunger marketing in vocational colleges’enrollment propaganda.The purpose is to recommend some proposals for applying the hunger marketing methodology in vocational colleges’enrollment propaganda.
作者
严莎
Yan Sha(Wuhan Institute of shipbuilding Technology,Wuhan 430050,China)
出处
《湖北成人教育学院学报》
2019年第3期75-77,共3页
Journal of Hubei Adult Education Institute
基金
湖北省普通高等学校人文社会科学重点研究基地湖北技能型人才培养研究中心基金项目"饥饿营销法在高职院校招生宣传工作中的应用研究--以武汉船舶职业技术学院等三所国家示范性高职院校为例"(2016DJB020)
关键词
饥饿营销
招生
宣传
hunger marketing
enrollment
propaganda
