网络语言模因扩散与传播地图标注研究

Route labeling of net-meme diffusion and communication

网络流行语究就其本质而言是一种语言创新,其流行过程也是网络语言模因扩散增殖的过程。文章以罗杰斯(2016)的创新扩散为理论基础,以Paull(2009)的模因地图为标注方法,探究"霸座"作为一个网络模因的演绎渐进途径。以创新扩散为基础的"模因地图"在视觉上更加直观地展示了模因在时间和空间上的传播和扩散路径,具有较好的工具性和实用性。模因地图丰富了模因理论的研究体系,拓宽了其应用范围,为观察模因的时间和空间分布、研究模因发展进路标注提供了新的启示。

Internet buzzwords are essentially a kind of language innovation, and their popularization process is one in which netizens innovate language and make it diffuse and proliferate.Based on Rogers’(2016) innovation diffusion theory and Paull’s(2009) meme-map method, this paper explores the gradual way of deduction of "bazuo" as an internet meme. Meme-map shows how memes spread and diffuse in time and space more clearly in a visual way. It has good instrumentality and practicability. It enriches the theoretical research system of memes, broadens its application scope,and provides a new method for labeling the developing route of net-memes.