网络舆情分众化差异化演变及其发展趋势研究

Research on the Differentiation of Network Public Opinion and Its Development Trend

文章采用文献分析方法,对网民分众化差异化现象及其形成原因进行分析,研究认为:信息需求多样性趋动网民分众化差异化的舆情传播,信息异化负面影响改变网民分众化差异化舆情传播方向,社会信任动摇阻滞正面舆情传播并导致网民分众化。通过疏理网民分众化差异化形成后的演化规律发现:分众化差异化网民舆情传播以及网络舆情传播过程中谣言的聚焦、扩散与消除演变,都符合系统动力学SEIR机理,因此,分众化差异化网民转化具有多种可能路径。文章提出政府要正确识别并保障网民的合理利益诉求,科学采用对网络舆情的干预措施,合理控制网络舆情传播监控成本及其代价,正确选择网络舆情传播的引导方式,充分利用分众化差异化规律来引导控制网络舆情。

This paper analyzes the phenomenon of differentiation of netizens and its reason by using literature analysis methods. It is analyzed that the diversity of information needs drives the dissemination of public opinion of the netizens, and the negative impact of information alienation changes the direction of the dissemination of the differentiation of public opinion among netizens. Social trust blocks the dissemination of positive public opinion and causes netizens to divide. Analysis of the evolution law after the formation of differentiation of netizens showed: the focus, diffusion, and elimination of rumors in the process of the dissemination of Internet public opinion were all in line with the SEIR mechanism of the system dynamics. Therefore, Differentiating and differentiating Internet users transformation has many possible paths. It is proposed that the government should correctly identify and protect the reasonable interests of Internet users, scientifically adopt intervention measures for Internet public opinion, rationally control the monitoring costs and costs of Internet public opinion communication, and correctly select the guiding methods for Internet public opinion communication, and make full use of the law of differentiation to guide the control of network public opinion.