莽山茶文化旅游建设探索

Exploration of Tea Culture Tourism Construction in Mangshan

通过分析莽山发展茶文化旅游资源的优势,结合莽山茶文化特色与莽山发展茶文化旅游的不利因素,提出促进莽山茶文化旅游开发需要创造良好的茶文化旅游环境,重点发展莽山茶叶品牌、提高茶叶品质、丰富茶文化旅游项目、完善茶产业链等建议。

Through analyzing the advantages and the disadvantageous factors of developing tea culture tourism resources in Mangshan, combining with the characteristics of Mangshan tea culture, the paper puts forward that promoting the development of Mangshan tea culture tourism needs to create a good tea culture tourism environment, focusing on developing Mangshan tea brand, improving tea quality and enriching tea culture tourism projects, perfecting tea industry chain, etc.