转向个体实践取向的文化全球化与本土化研究探析

Transition of Cultural Globalization and Localization Towards Individual Practice Orientation

以本土"文化形式"对全球流通的"文化质料"进行灵活多样地解读与使用,是理解文化全球化与本土化并行发生、全球化时代文化多样性维续生成的重要分析维度。这一分析最终要落实到以个体行动者特别是"关键行动者"的实践为分析单位和对象。中国对外文化传播应借助人类学民族志田野研究这一有力的方法工具,加强对各国文化本土特色的了解与尊重,并借靠本土关键行动者的力量来推动中国文化的在地融入。

Interpreting and exploiting globally circulated cultural materials in a flexible and diverse way provide an important dimension of analysis for understanding the parallel occurrence of cultural globalization and localization and the continuous generation of cultural diversity in the era of globalization. The analysis should be grounded in analyzing the practice of individual actors, especially the “key actors”. China’s international cultural communication should take advantage of the field study methodology of anthropological ethnography as a powerful tool to to enhance our understanding of and respect for the local cultures of other countries and rely on the local key actors to promote the local integration of Chinese culture.