移动图书馆场景化信息接受思维及其应用研究

Research on Scenario Information Acceptance Thought of Mobile Library and its Practice

移动图书馆服务逐渐完成了从“流量为王”向“数据为王”的转变,目前正从“数据为王”向“场景为王”转变。场景已成为移动图书馆信息接受的重要方式,如何将场景思维落实为移动图书馆的实际应用是目前需要解决的问题。为此,本文总结和归纳了移动图书馆场景化信息接受的“五化”属性特征,指出移动图书馆场景化信息接受思维的实质是利用大数据挖掘用户特定时空的信息接受行为,通过场景化信息接受情境的配置将场景思维落实到实际应用。移动图书馆场景化功能的快速迭代使不同场景下的信息接受情境配置和融合效用成为场景化思维落地的有效途径,其可以促进移动图书馆场景化信息接受核心功能的优化,进而实现图书馆品牌化服务、提升服务黏性。

The services of mobile libraries have completed the transition from “traffic is king” to “data is king”, and are now changing from “data is king” to “scene is king”. Scene has become an important way of information acceptance in mobile libraries. How to apply scenario thought to mobile libraries is a practical problem that needs to be solved at present. For this reason, this paper analyses and summarizes the “five characteristics” of scenario information acceptance in mobile libraries, and points out that the essence of scenario information acceptance thought in mobile libraries is to apply scenario thought to practical application by excavating users’ information acceptance behavior in specific time and space by using big data and by use of scenario allocation for information acceptance. It is an effective way for mobile libraries to put scenario thought into practice by quickly iterating scenario allocation for information acceptance and fusion utility of different scenarios. Optimizing the core function of mobile libraries scenario information reception is the process of realizing library brand service and improving service stickiness.