融媒体生态下城市台电视民生节目的发展重构

Development and Reconstruction of Livelihood Programs for City TV Under the Media Fusion

城市台电视媒体已经到了网络化生存的关键节点,如何在融媒体生态中重构优势发展的电视节目迫在眼前。民生节目和网络化民生服务是城市台着力的核心产品,通过有效的民生服务,发展用户占领舆论阵地,抛开传统电视中心逻辑打造有实力的网络平台,提升全媒体传播力、影响力和公信力是当前城市电视媒体面对的转型发展机遇。城市台通过制播电视民生节目和互联网民生服务平台,开展线上线下贴近、贴切、贴心的服务活动,一定能黏住用户再获发展。

How to reconstruct the development advantage of TV program in the media ecology is imminent for.City TV media.Livelihood programs and networked livelihood services are the core products of city TV stations,Through effective livelihood services we can occupy the public opinion position and create a powerful network platform.It is an opportunity for city TV media to enhance the influence and credibility.Through the production and broadcasting of TV livelihood programs and the Internet livelihood service platform,we can supply online and offline services to develop more TV users.