讲故事,话情怀,乡村民宿体验性设计研究

“TELLING STORIES AND FEELINGS”,THE RESEARCH OF EXPERIENTIAL DESIGN IN THE VILLAGE HOMESTAY

随着乡村民宿的日益发展,民宿同质化问题日益突出,文章从城镇民宿与乡村民宿,酒店与民宿的区别入手,溯源乡村民宿的概念、特点。并以笔者参与设计和调研的几处民宿为例,将民宿按体验内容分为文化体验型、自然教育型、休闲养生型三种,重点研究民宿设计的核心——体验性设计的方法。文化体验型要串点成线,构建民宿体验的场域性;自然体验型要结合客群需求,开发自然教育内容;休闲养生型要灵活定价,实现住养一体。

With the development of Village Homestay,the problem of homogeneity of the B&B has become more and more obviously.Starting from the differences between urban residential andVillage Homestay,hotels and Village Homestay,this paper traces the conception and characteristics of Village Homestay.Taking the two Village Homestay which we have participated,the Day of Northward and Seeking Wilderness,as an example.by analysing the local feelings in them,Form of expression,this paper reveals the keynote of B&B design.The experiential design of the Northward focused on the red culture,with storytelling"people",memorizing"things"of memory and"places"of emotional catharsis,while the design of seeking wild gave concern for the natural educatio-n.Dispite the difference of experience contents,they all find ways to place their feelings in rural areas.