基于西周金文的文化创意产品设计研究

RESEARCH ON CULTURAL AND CREATIVE PRODUCT DESIGN BASED ON WESTERN ZHOU JINWEN

作为当代文化发展的重要标志,文化创意产业逐渐成为国家和地区经济发展的新兴产业,文化创意产品也随之逐渐成为满足人们生活层面以及精神层面的必需产品。但是在当前的现代文化创意产品的设计与开发中,大多数都仅仅是对部分文化的相关特征元素进行生硬的套用与模仿,在这样的设计形式下创作出来的文化创意产品最终是没有办法自然而融洽地展现文化内容的。中国文化博大精深,文字更是丰富多彩。基于此,本文研究了中国古文字——金文的造型特征和形体规律,并把握其文字特征作相应的图形符号分析。尝试构建一种基于古典文化,融合了现代化设计发展的一种文化创意产品的设计体系,以提高现代文化创意产品的表现形式与文化元素融合的一致性,更精准地展示我国文化创意产品的文化价值和信息内容。

As an important symbol of the development of contemporary culture,the cultural and creative industry has gradually become an emerging industry under the background of the economic development of the country and regions,and cultural and creative products have gradually become more and more essential to meet the people's need in life and spiritual aspects.However,under current design and the development of contemporary culture,most of the products are only the rigid application and imitation of the relevant characteristics of some cultures.In this design mode,the cultural creative products are generally impossible to present the cultural content naturally and harmoniously.Chinese culture is grand and profound,and Chinese character is colorful.Based on this,this paper studies the modeling features and physical laws of Chinese ancient writings,Jinwen,and grasps the features of their characters to correspond with graphic symbol analysis.The attempts to construct a design system of cultural and creative products based on classical culture and integrated with the development of modern designs can improve the consistency of the expressions of modern cultural creative products and the integration of cultural elements,as well as display the cultural value and information content of these products more accurately.