新媒体背景下传统村落文化视觉设计探索——以浙江东阳蔡宅古村落为例

EXPLORATION ON VISUAL DESIGN OF TRADITIONAL VILLAGE CULTURE UNDER THE BACKGROUND OF NEW MEDIA——TAKING THE ANCIENT VILLAGE OF CAIZHAI IN DONGYANG,ZHEJIANG PROVINCE AS AN EXAMPLE

为完善传统村落文化视觉环境,提升村落文化品质。文章以浙江东阳蔡宅古村落为例,针对村落文化视觉环境缺失等现状问题,从乡村平面识别系统设计、乡村景观视觉空间形象修整以及乡村文化记忆空间构建等层面,探索新媒体信息技术下的文化视觉设计实践,从而得出新媒体背景下村落文化视觉设计的具体举措,为传统村落的保护和发展提供良好借鉴。

In order to improve the visual environment of traditional village culture and improve the quality of village culture.Based on zhejiang dongyang Cai Zhai ancient village as an example,according to current situation of village culture lack of visual environment and problems,from rural plane visual recognition system design,the rural landscape space image shaping and build rural cultural memory space level,explore the new media culture visual design practice under the information technology,thus it is concluded that under the background of new media village cultural visual design of specific measures,for the protection and development of traditional village provides a good reference.