我国运动项目产业链的内涵与特征分析

Analysis on the Connotation and Characteristics of the Industria l Chain of Sports Projects in China

运动项目产业作为体育本体产业,是体育产业发展的核心和基础。从产业链的视角,运用文献资料法、逻辑分析法等对运动项目产业链的内涵与特征进行了系统分析。结果表明:运动项目产业链是以运动竞赛为核心的经济活动组合;运动项目产业链是涵盖政府、居民、体育企业、赛事经营公司和体育协会等利益相关者的文化链、供需链、组织链、价值链和空间链;运动项目产业链是由上、中、下游产业共同构成;并具有链条的整体稳定性、链主的唯一排他性、链长收缩延伸性、链节关系的复杂性等特征。旨在为我国运动项目产业的健康发展提供理论支持和借鉴。

Sports industry, as a sports industry, is the core and foundation of the development of sports industry. From the perspective of industrial chain, the connotation, structure and characteristics of sports industry chain are systematically analyzed by the methods of literature and logical analysis. The results show that the sports industry chain is a combination of economic activities with sports competition as the core;Sports industry chain is a cultural chain, supply and demand chain, organization chain, value chain and spatial chain covering government, residents, sports enterprises, event management companies and sports associations. The sports industry chain is composed of upper, middle and downstream industries, and has the overall stability of the chain. The unique exclusivity of chain owner, the extension of chain length contraction, the complexity of chain joint relation and so on. The aim is to provide theoretical support and reference for the healthy development of sports industry in China.