基于人口统计特征的女性旅游者安全感知差异研究

Variance Analysis on the Safety Awareness of Female Tourists with Different Demographic Characteristics

通过对天津各旅游景区、商业街、社区女性旅游者进行实地调查获得数据资料。采用单因素方差分析(one-way ANOVA)测度了不同人口统计学特征的女性旅游者的安全感知差异。结果显示,女性旅游者对旅游安全的感知较强,不同年龄、家庭结构、文化程度、职业的女性旅游者对旅游安全感知的不同因子具有一定的差异,而不同收入的旅游安全感知差异表现不明显,在定量测度结果的基础上,针对差异化提升女性旅游安全提出了建议。

In this paper,first-hand survey data was obtained through field investigation of five tourist attractions,commercial streets and some communities in Tianjin and safety awareness differences of the female tourists with different demographic characteristics were measured through one-way ANOVA.The results showed that female tourists are sensitive to the tourism security.Comparing with income level,the factors including age,family structure,educational level and occupation of female tourists have more obvious influence on safety awareness.Based on the results of the quantitative measure,this paper puts forward different suggestions to protect female tourists'safety in different situations.