基于4V营销理论的互联网教育企业发展研究

Research on the Development of Internet Education Enterprises based on 44VV Marketing Theory

顾客在消费产品和服务时具有一定的价值取向,企业在经营活动中不仅要创造价值,更需要关注顾客在购买产品时倾注的所有期望。互联网为用户自我教育提供了更多渠道。但在线教育过于旺盛、企业竞争过于激烈容易模糊教育的本质。资本热过后,互联网教育产品的教育质量将更加被重视。

Customers have a certain value orientation when they consume products and services. Enterprises should not only create value in business activities, but also pay attention to all expectations of customers when buying products. Internet provides users with more channels for self-education. But online education is too exuberant, enterprise competition is too fierce easy to blur the essence of education. After the capital hot, the education quality of Internet education products will be paid more attention.