共享单车用户持续使用意愿影响因素研究

Research on Influence Factors of Consumers’ Continuous Usage Intention for Shared Bike

基于期望确认理论与技术接受模型,结合共享单车自身特点,构建了共享单车用户持续使用意愿影响因素模型。依据共享单车用户持续使用意愿的问卷调查数据,以结构方程为研究方法,使用Amos 21.0软件进行分析,实证研究了用户持续使用意愿的影响因素。研究结果证实:用户易用性正向影响用户有用性;体验价值对信任有显著的正向影响;用户的感知有用性和体验价值对用户满意度有显著的正向影响;用户满意度、感知有用性和信任均对持续使用意愿有正向影响,且从各因素的影响程度来看,用户满意度大于感知有用性和信任影响的程度。

Based on Expectation Confirmation Theory,combined with characteristics of shared bike,this paper constructs a model of the influence factors of consumers' continuous intention for shared bike.Rest on the questionnaire survey data of shared bike user continuous use intention,use the structure equation as the research method,using the Amos 21.0 software for analysis,empirically studies the influencing factors of users' willingness to use continuously.The results of the study confirm that :user usability is positively impacting user usefulness;experience value has a significant positive effect on trust,and the user's perceived usefulness and experiential value have a significant positive effect on customer satisfaction;user satisfaction,perceived usefulness and trust all have positive effects on the willingness to use,and from the overall impact of each factor,the degree of user satisfaction is greater than perceived usefulness and trust impact.