传统制造企业跨境电子商务资源优化配置研究——以佛山市为例

Research on Optimized Configuration of Cross-border E-Commerce Resources in Traditional Manufacturing Enterprises——Taking Foshan City as an example

目前对传统制造企业内部跨境电商资源优化配置和企业外部跨境电商资源优化整合研究还处于空白阶段。本文提出了面向跨境电子商务的佛山传统制造企业内部与外部资源优化配置整合理论,目的是能够在企业内部实现人、财、物有效利用,在外部实现政府、行业协会、跨境电商服务外包、跨境电商分销平台等资源的有机整合,最终使佛山市传统制造企业在跨境电子商务运营过程中,形成系统的、整体的、可持续的跨境电商发展力。

At present,the research on the optimal allocation of cross-border e-commerce resources and the optimization and integration of cross-border e-commerce resources outside the traditional manufacturing enterprises is still in a blank stage.This paper proposes the integration and integration of internal and external resources for Foshan traditional manufacturing enterprises for cross-border e-commerce.The purpose is to realize the effective use of people,finances and materials within the enterprise,and to realize the government,industry associations and cross-border e-commerce services externally.The organic integration of outsourcing and cross-border e-commerce distribution platforms has finally enabled Foshan traditional manufacturing enterprises to form a systematic,holistic and sustainable cross-border e-commerce development capability in the process of cross-border e-commerce operations.