博朗为幸福而设计

Design for Well-being @ Braun Design

目的介绍博朗设计中提升用户幸福感的设计方法。方法首先,介绍了博朗的企业背景;其次,讨论了幸福是如何产生的;第三,介绍了幸福感的影响因素,包括了解日常活动如何产生快乐,进而提出将实践作为抽象的幸福感和设计之间的纽带,并将幸福具象化,将积极实践作为灵感来源;最后介绍了具体的设计框架。结论总结了博朗设计中为幸福而设计的经验,例如以实践替代个人、专注于积极体验、向合适的用户学习、将实践画板作为一种通用工具、访谈结果的关联性、设计结果的可追溯性、审查具体目标、专注于幸福的销售解决方案等。

The work aims to introduce the design method on how to improve user’s well-being in Braun design.Firstly,the background of Braun was introduced;secondly,how to create the well-being was presented;thirdly,the influencing factors of well-being were introduced,including understanding how well-being was intrigued in daily routine and activities.Then,practice was regarded as a linkage between abstract well-being and design,and the well-being was made tangible and positive practice was regarded as original inspiration.Finally,the detailed design framework was discussed.The experience of Design for Well-being in Braun design is summarized,which are supported by practicing on individual cases,focusing on positive experiences,learning from appropriate users,regarding the practice board as a multi-function tool,correlating the findings from interview,tracing the design works,reviewing the specific aims,discussing marketing plans for well-being,and so on.