匠人、匠艺的意涵与价值在当代设计经营中的实践研究

Practical Research on Implications and Value of Craftsman Craftsmanship in Contemporary Design and Management

目的研究匠人的表现特征,解析匠人的概念与内涵,深度剖析匠人意涵和匠艺价值在巴慕达品牌设计的经营实践的体现和运用,研究并总结匠人精神及匠艺的意涵与价值对当代设计经营的借鉴作用。方法用案例演绎法从体现人文关怀的设计、细节彰显卓越品质、完美细节的设计理念、极简主义的设计之道、提升品牌信赖感、改革与创新精神、卓越品质的追求等7个方面,论述巴慕达设计经营对于匠人思想的当代演绎。结论探索匠人文化、匠艺的意涵与价值在当代设计经营中的借鉴作用与现实意义。在新时代,设计师应该将先祖留下来的文化思想精粹融入到自己的职业生活中,提升中国现代设计水平,与时代同行。

The paper aims to study performance characteristics of the craftsman,analyze the concept and connotation of craftsman,deeply analyze the expression and application of craftsman culture and craftsmanship value e in brand design of BALMUDA,research and conclude the reference function of craftsman culture and the implications and value of craftsmanship to contemporary design and management.The cases were used to discuss the reference function and practical significance of BALMUDA design and management from seven aspects:the design of humanistic care,the details revealing superior quality,the design concept of perfect details,the minimalism design,the enhancement of brand loyalty,the reform and innovation spirit,the pursuit of excellence.The paper explores the reference function and practical significance of craftsman culture,the implications and value of craftsmanship in contemporary design and management.In the new era,designers should equip their minds with the cultural ideas left behind by the ancestors,and incorporate them into the professional life and improve China’s modern design level to keep up with times.